Russia's Mikhail Youzhny became yesterday's youtube sensation after beating himself in the head with his racket, causing a beautiful red stream of blood to pour down his face.
The video was watched over 500,000 times by Wednesday afternoon.
I've always said this sport was great theater.
I love the way his opponent, Nicolas Almagro, goes over to visit him in the chair and peers down at him as if he's visiting Youzhny in the insane asylum. Both men laughed, but Youzhny got the last one.